Broncos Outdoors

E-commerce with deep POS integration and compliance-aware checkout for licensed product categories.

New Zealand Firearms & Outdoor Retail
Services
  • E-commerce
  • POS
  • Retail
  • PWA
  • Lightspeed
Visit live site broncos.co.nz
Client
Broncos Outdoors
Industry
Firearms & Outdoor Retail
Country
New Zealand
Platform
SilverStripe CMS
Year
2025

A retail brand ready for online.

Broncos is a specialist outdoor and firearms retailer with a loyal in-store customer base and a growing need to reach customers online. They needed a modern e-commerce presence that worked alongside their existing in-store operation, without forcing staff to manage two separate inventory systems or learn a new dashboard.

What they came to Anytech with.

Broncos had been running a point-of-sale system for years. Their product catalogue, pricing, stock levels and customer data all lived inside it. Any e-commerce solution needed to treat that system as the source of truth, not the other way around.

On top of standard e-commerce, the site needed compliance-aware checkout for licensed product categories. Age verification, freight rules per category, and clear flagging on product detail pages.

How Anytech built it.

A custom e-commerce build with deep POS integration. Products, variants, inventory levels and pricing all sync from the in-store system. New stock entered once in-store appears online within minutes. A custom checkout layer handles category-specific freight rules, age verification, and a separate workflow for licensed products that need verification before fulfilment.

Managed hosting, daily backups, ongoing monitoring. Compliance handling baked into the build, not bolted on afterwards.

What changed.

Inventory sync between in-store and online runs reliably. Stock errors and overselling dropped to near-zero. The team adds new products once, in-store, and the website handles itself. Direct online sales now make up a meaningful share of total revenue, without adding admin overhead to the retail team.

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